new Apple TV

Among very few really innovating things presented during last Apple Keynote last September, new Apple TV is the one that deserves lot of credits.

My thoughts about that can be read here

New "3D Touch" display on new iPhone 6s was also innovative, but it was more like something to keep iPhone fans little happy. As it has the same design, same resolution and smaller battery (shame on that).

But, Apple TV among with its new development platform deserves credits for innovation.

This is very much aligned with Steve Jobs ideas to revolutionize the way we watch TV.

Almost every TV on market is so called Smart TV. But what they really have is a set of predefined applications developed on a closed environment and with the risk of becoming obsolete and having no update.

Previous Apple TV was kind of the same thing. Some applications developed by Apple on content providers request. At least being updated frenquently.

With new Apple TV, and more specifically, with new SDK called tvOS, Apple opens up to everyone the possibility to innovate and bring really cool things to TV sets.

During the keynote we could taste how nice this can be with examples from Major Baseball League (MBL) showing not only live video but also recored ones and statistics. Everything very eye and mind catching.

This also reminds me of the innovation brought by Apple with App Store. For the first time anyone could bring to phones nice ideas and that paved the way to this nice thing we have with smartphones.

Lets wait and see, but for me things are very promising.